Logix Microsystems acquires ReckonUp

Business solutions provider Logix Microsystems today announced the acquisition of ReckonUp, a customer relationship management (CRM) product, from Prize Corporation for $ 4 million (about Rs 16.19 crore).

MUMBAI: Business solutions provider Logix Microsystems today announced the acquisition of ReckonUp, a customer relationship management (CRM) product, from Prize Corporation for $ 4 million (about Rs 16.19 crore).

ReckonUp is a web-based application for automobile dealers to improve operating efficiency and manage database of current and prospective clients.

"This acquisition will further accelerate our vision to become the leading business solution provider to the US 650 billion automotive dealership market.... we will be able to fully leverage ReckonUp backed by our large sales, development and support team and fresh capitalisation," Logix Managing Director Sanjay Soni said in a communique to the Bombay Stock Exchange (BSE).

The company has acquired the assets related to the CRM product, which include an experienced team, customer base and a strong technology platform, for an all cash deal of USD four million dollars, Logix said in the filing.

Prize Corporation provides web-based applications to automobile dealerships.

Shares of the company were trading at Rs 268.10, down 4.62 per cent on the BSE in morning trade.
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