Logicserve Digital becomes Google’s DoubleClick Certified Marketing Partner

MUMBAI: Logicserve Digital, the Indian media agency arm of Logicserve Group, has become a DoubleClick Certified Marketing Partner ( DCMP). The certification allows the company to offer solutions for digital marketing needs of the brands. The services include media planning, ad trafficking, bid manager, search management, reporting and attribution.

The marketing partner program by Google features digital marketing experts that have been vetted to meet its qualification standards.

Logicserve Digital, also a Google premier partner and now a DCMP, will get enhanced support from DoubleClick and its entire range of products, including DoubleClick Bid Manager (Demand Side Platform), DoubleClick Search (Search Management Platform), DoubleClick Campaign Manager (Ad management, Ad serving & Ad attribution platform), and DoubleClick Studio (advanced creative solution).

Prasad Shejale, co-founder and CEO, Logicserve Digital, said, “We are excited to partner with Doubleclick by Google under the DCMP program. The world is moving towards programmatic, and integrated planning is one of the most preferred choices amongst the brands these days.”

He added that with the growing popularity of digital as a medium, there is an imperative need for transparency and centralisation in terms of audiences, inventory, communication and cost.

“DCMP certification now gives us a larger platform to continue with our motto of not just providing the best services in the digital space but also become enablers of a futuristic solution for our clients,” Shejale said.