Infosys Tech launches shoppingTrip360
Infosys Technologies Limited on Thursday launched shoppingTrip360 to help retailers and consumer packaged goods (CPG)companies 'achieve visibility' into in-store activity.
By PTI |
BANGALORE: Infosys Technologies Limited on Thursday launched shoppingTrip360 to help retailers and consumer packaged goods (CPG)companies 'achieve visibility' into in-store activity. ShoppingTrip360 is "a platform that enables a suite of managed-information services to create a 360-degree view of real-time in-store shopper and shelf activity," a company release stated.
"ShoppingTrip360 leverages a network of wireless sensor-based applications within the store that allows people (shoppers), places (retailers) and products (CPG Companies) to collaborate in real-time by creating an information ecosystem.
"This permission-based, implicit and seamless exchange of information delivers value to shoppers, retailers and CPG Companies," it added.
"ShoppingTrip360 leverages a network of wireless sensor-based applications within the store that allows people (shoppers), places (retailers) and products (CPG Companies) to collaborate in real-time by creating an information ecosystem.
"This permission-based, implicit and seamless exchange of information delivers value to shoppers, retailers and CPG Companies," it added.
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