IBM plays new cards to stay in demand
The $100-billion IT giant IBM is continuing to drive this momentum by identifying newer verticals of business opportunities.
By P P Thimmaya, ET Bureau |
BANGALORE: After 23 quarters of strong double-digit growth in the India market, the $100-billion IT giant IBM is continuing to drive this momentum by identifying newer verticals of business opportunities. ���There are emerging areas we are investing in like energy and utility, real estate and media & entertainment. There has been a major success in the insurance sector,��� said IBM India managing director Shanker Annaswamy.
The mandate to the India team to emerge as the number one player in the domestic IT services market and certain segments of hardware was given by IBM chairman Sam Palmisano in 2004.
Today, IBM India has clearly emerged as the number one player in the domestic IT services market with the marquee client being Bharti Airtel, whose outsourcing deal has sort of created a benchmark. Besides, IBM also has a strong presence in other segments like financial services, automobile, real estate and government. In the last quarter of 2007, IBM India signed deals worth over $1 billion.
The mandate to the India team to emerge as the number one player in the domestic IT services market and certain segments of hardware was given by IBM chairman Sam Palmisano in 2004.
Today, IBM India has clearly emerged as the number one player in the domestic IT services market with the marquee client being Bharti Airtel, whose outsourcing deal has sort of created a benchmark. Besides, IBM also has a strong presence in other segments like financial services, automobile, real estate and government. In the last quarter of 2007, IBM India signed deals worth over $1 billion.
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According to Mr Annaswamy, globally there has been a drive by IBM to lead growth both in the mature and emerging markets with high margin and value businesses. In fact, the success in the emerging markets has prompted IBM to shift the headquarters of this segment to Shanghai, China.
The thrust of IBM in India has been to drive innovation in their service, which can bring higher value. Mr Annaswamy said it has built deep expertise across different verticals which allows it provide services that go beyond the normal labour arbitrage model by using certain models like service-oriented architecture (SOA).
IBM India is today straddling between the functions of global delivery of IT services as well as addressing the domestic market.
IBM has kept the momentum of investments going in India. In 2006, Mr Palmisano announced an investment of $6 billion in India over the next three years.
Mr Annaswamy said that the investments have been on track with the money being spent on setting up new delivery centres, high-end research labs and competency centres.
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