Dell to increase focus on small & medium businesses

PUNE: In a bid to tap into the increasing IT usage by small and medium businesses (SMBs), Dell today announced it would be increasing focus on this rapidly growing market segment. Rekuram Vardharaj, country marketing manager, medium business, Dell India said that there were close to eight million SMBs in the country, of which about 1.5 million were adressable by IT.

“An increasing number of small and medium businesses are using IT and we’ll aim to provide bespoke solutions that can address their needs,” he said. Speaking at an event in Pune, Vardharaj pointed out that the city alone had close to 80,000 SMB enterprises, with the IT spend by medium businesses in the range of $70-75 million making it one of the focus markets for the company. THE ICT spend by the SMBs in India is estimated to be in the region of $10bn.

“The offerings will be aimed to addressing the pain points of these enterprises which tend to be issue of constrains —of time, budgets and resources. We would like to partner with the businesses and provide hardware and service solutions with the minimum possible downtime for the customer,” he said.

Dell is the number one brand in the consumer and SMB segments in the country. It has in the recent past launched a number of SMB specific products like the Equal Logic storage solutions and the Vostro V131 laptop.