Cognizant deploys merchandise platform for REDTAG group

CHENNAI: Nasdaq-listed IT firm Cognizant today announced the deployment of a comprehensive merchandise planning platform for the REDTAG Group, a Dubai-based chain of value fashion and home stores.

The platform will help REDTAG respond faster and more efficiently to the dynamic fashion retail market by making better informed purchase and pricing decisions based on detailed and executable merchandise plans, Cognizant said in a press release here.

By leveraging sophisticated analytical capabilities to deliver accurate forecasts linking market events and sales results, the platform would enable REDTAG to eliminate plan discrepancies, optimise inventories, reduce markdowns and drive process consistency across its 77 value fashion and home stores, it said.

"As we expand our geographical footprint, this platform will foster rapid decision-making aligned closely with our aggressive growth targets, enhance operational agility in a highly competitive and fast-moving market, optimise capital and operational costs and scale easily to effectively meet customer needs," REDTAG Group CEO Ernest J Hosking said.

"We are pleased to have successfully deployed an advanced planning platform for REDTAG to create informed estimates of future business opportunities, infuse inventory movement decisions with customer insight and realise optimal returns on inventory investment," R Chandrasekaran, President and Managing Director for Global Delivery at Cognizant, said.