Adobe to launch Adobe Document Cloud

BENGALURU: Adobe will on Tuesday launch the Adobe Document Cloud, the third offering under its cloud strategy, as the maker of Photoshop and Acrobat software tries to build on the success of its Creative and Marketing Clouds. The new product would let people create, review, approve, sign and track documents both on a desktop and mobile device.

With Document Cloud, the US-based company is launching a new version of its popular document tool, Adobe Acrobat DC, and hopes to take e-signatures mainstream by delivering free esigning as part of the integrated solution.

“Our Acrobat and document services portfolio earned us $796 million (Rs 5,000 crore) in financial year 2014, which was about a fifth of our overall business,” Kulmeet Bawa, its South Asia director for enterprise, told ET. “We expect the Document Cloud to be the next big thing for us.”

Adobe is also trying to cross-integrate features from its other cloud offerings. Document Cloud will add e-signing capabilities to Acrobat and the ability to synch with Creative Cloud. Adobe Creative Cloud customers will have access to Document Cloud through Acrobat DC, which will be included with a membership to Creative Cloud.

Creative Cloud is a collection of software developed by Adobe for graphic design, video editing, web development, photography and cloud services. Marketing Cloud comprises online marketing and Web analytics solutions for the advertising industry.

“In the future, Adobe will integrate key components of Adobe Marketing Cloud to help businesses test, measure and manage documents, providing the same visibility into usage and interactions with documents that marketers already have with digital marketing assets today,” Bawa said. The offering will be integrated with Microsoft Office, customer relationship software from Salesforce.com, human resource software Workday and Microsoft SharePoint, Bawa said.

The new Acrobat DC for mobile would come with a touch-enabled interface and would be as powerful as the desktop edition, Bawa said.

The standard version of Document Cloud would be available for $12.99 per month or $299 for a perpetual licence.