A mobile OS war looms in india

Android and iOS dominate the smartphone platform market, controlling a combined 95.7% of the installed base in the US. But the global battle for subscribers is set to intensify, especially as the US and China — powerhouse smartphone markets — reach saturation. Growth of iOS device shipments is outpacing growth of Android shipments, but Android’s opportunity in emerging markets is still greater. iOS has been boosted heavily by the launch of the iPhone 6 and 6 Plus, but Android bounced back in Q2. Though India is yet to fulfill its promise as the future engine of smartphone growth, that could change soon. Smartphones accounted for 44% of mobile shipments in India in Q2. India is expected to surpass the US in total shipments in 2017