Zensar buys UK-based user design firm Foolproof

MUMBAI: Mid-sized IT company Zensar said it acquired UK-headquartered user experience design company Foolproof Ltd for an undisclosed amount as it looks to grow its digital business.

Foolproof has customers such as HSBC, Google, Shell and Allianz and reported revenue of 8 million pounds in 2015. Banking and financial services contribute a half of its revenue. It has over 100 employees in London, Norwich and Singapore.

The acquisition of Foolproof will add to the company’s earnings per share, Zensar said in a presentation filed with the Bombay Stock Exchange.

“This acquisition fortifies Zensar’s digital offerings and furthers the company’s ability to work with CMOs and CDOs to improve outcomes for their customers, and to drive innovation through design,” Sandeep Kishore, CEO of Zensar, said in a statement. The acquisition was funded through internal accruals.

Foolproof will operate under its own brand name, and will continue to be managed by founders Peter Ballard and Tom Wood.