Wipro’s arm Designit opens facility in Sydney

Bengaluru: Wipro said its strategic design arm Designit would open a studio in Sydney to expand its Australian operations and meet growing business requirements in the region.

Designit entered the local market earlier this year after the acquisition of high profile user experience brand 'Syfte' founded by Katja Forbes. Forbes, has been spearheading the globalstrategic design firm Designit's expansion in Australia and New Zealand

This expansion further increases the design and innovation capabilities available for Asia Pacific clients, said the company in a press release.


Wipro bought Designit in July 2015 for $94.3 million soon after Abidali Neemuchwala joined as the chief operating officer of the company in April.

Designit helps Wipro’s clients “identify, explore, launch and scale new businesses, disrupt industries, and create new revenue streams”. Wipro Digital and Designit serve clients from 18 digital pods around the world, said the company.

“The new studio space is indicative of our attitude as an industry leader - we are here to create a human shaped world, using emerging technology at its best, for our clients, and allow enterprises in Australia and New Zealand to have the ability to create extraordinary and distinctive experiences,” Forbes was quoted saying in the release.