Tech Mahindra launches new brand philosophy

PUNE: PUNE: IT firm Tech MahindraBSE 0.02 % said it today that it had refreshed its brand philosophy to align with the changing needs of the increasing connected and digital world. From 'Connected World, Connected Solutions, it is moving towards 'Connected World, Connected Experiences.' "The whole world is on the brink of another revolution, this time it is led by the theme of 'connectedness' that has been amplified by the proliferation of smart devices, smart technologies and smart thinking, which is impacting consumers as well as businesses alike," said C P Gurnani, CEO & MD of Tech Mahindra while launching the new brand philosophy at Davos.

Businesses are building seamless and integrated technology capabilities across dimensions – the digital, the physical, the convergent, and everything in between, which is when connected experiences manifest. The company foresees a new demand for connected experiences across all the industries it services. The connected experiences brand philosophy would manifest on three fronts, convergent experiences, digital experiences and design experiences.

David - Digital, Automation, Verticalization, Innovation, and Disruption will be the lens through which the company will aim at reinventing and reimagining business models. The Bio Agency would help offer consulting across digital strategy, service design, e-commerce solutions, digital retail, connected products, and product & service innovation. Pininfarina, the Italian firm the company acquired would focus on design, engineering services, conception and manufacturing of products that impact our lives.

"At Tech Mahindra, Connectedness is our core strength, something which we have successfully capitalized on through our dominant position in areas like IoT, machine learning and cognitive computing, leveraging our early investment in the communications space. Going forward, we will have the theme of Connected Experience ingrained in every proposal, every conversation and client opportunity we pursue, with the launch of our revamped brand philosophy," he added.