Tata Communications to manage MTS call centres

Tata Communications on Tuesday said it has bagged a contract from telecom operator Sistema Shyam TeleServices for deploying call center services.

NEW DELHI: Tata Communications on Tuesday said it has bagged a contract from telecom operator Sistema Shyam TeleServices for deploying call center services.

Sistema Shyam TeleServices, a joint venture of Russia's Sistema Group and Shyam Group, is undertaking an aggressive roll-out of its telecom services under the brand 'MTS' across the country.

As part of the agreement, Tata Communications would deploy its on-demand hosted contact center (InstaCC) services for all SSTL circles across the country on a pay-per-use model for MTS, Tata Communications said in a statement.

MTS would pay on actual usage basis, giving it freedom to ramp up or ramp down based on the business environment.

"MTS is on a fast trajectory of growth, and our contact center operations will grow at a rapid pace, inline with our expansion across 22 circles in India. We look forward to a service that is obsolescence proof, scalable and reliable in uptime," SSTL Chief Information Officer Rajeev Batra said.

Tata Communications has deployed all the critical hardware and software like dialer, recording, integration with third party business applications and CRM software, it said.
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SSTL has a subscriber base of over 1.3 million across Tamil Nadu, Kerala, Rajasthan, Kolkata, West Bengal and Bihar.

In the first phase, Tata Communications would be managing infrastructure for 2,000 seats across all MTS circles, of which 700 seats are already deployed across its south and east circles, it said, adding that the northern circle is currently getting deployed.

"With InstaCC, we provide a very flexible contact center environment ... Besides cutting their capex, it also crunches their go-to-market time, as now they don't have to build the entire call center infrastructure before rolling out," Tata Communications Vice President (Managed Services and Marketing) Alok Bardiya said.
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