Sonata Software makes strategic investment in Silicon Valley AI firm

PUNE: Sonata Software has announced that it has made a strategic investment in Retail10x, a Palo Alto, California headquartered Retail10X. Retail10x is a retail AI software-as-service platform for retailers, distributors and consumer packaged goods companies that helps them in real time supply chain collaboration, improving operational effectiveness and building customer loyalty.

The platform leverages advanced AI and ML capabilities to deliver actionable field-level recommendations. Retail10x team has deep industry experience having worked for some of the leading organizations like Apple, Walmart, Coke, Heineken, Moet Hennessy, SC Johnson and IRI.

Srikar Reddy, MD & CEO, Sonata Software said, “Our strategic business partnership with Retail10x brings great value to the customers in our focused vertical of retail, distribution and CPG by providing them with a platform that leverages the latest in AI, ML and deep learning technologies in accelerating their digital transformation journey. This partnership would further strengthen our singular focus of becoming digital transformation partner of choice in these verticals.”


Sonata Software has been focusing on what it calls a Platformation strategy, building end-to-end digital platforms. This investment will give Sonata exclusive rights worldwide, to implement and service the R10X platform under its own brands.

Prasad K R, CEO of R10x said, “Sonata’s world-class expertise in digital retail and distribution supply chains will give R10x market leading capabilities in bringing a powerful Retail AI platform to retailers. Distributors and CPG’s. We are excited to build this partnership as Sonata’s worldwide footprint will help accelerate our growth in US and help R10x enter new markets helping customers realize their digital transformation goals.”