New Experian service for financial organisations to provide up-to-date customer addresses

MUMBAI: Experian Credit Information Company of India Private Limited, the first CICRA licensed credit bureau in India, on Thursday announced the launch of Experian Address Update - an address notification service that is meant to provide recent contact details of customers.

With changing consumer addresses being a constant challenge for financial services, insurance and telcos, Experian Address Update is meant to benefit both credit and non-credit granting industries that require updated address information.

Sumit Bali, Executive Vice President, Kotak Mahindra Bank, said "A mechanism to track the updated address for one's customers is a great tool for customer management. Experian Address Update will enable various credit institutions in their collection and retention activities."

Mohan Jayaraman, Managing Director, Experian Credit Information Company of India Private Limited, said: "This is another major innovation for the Indian market from Experian. A global product which has been successfully used by clients across various markets, Address Update will help members deploy their customer level strategies more effectively and facilitate consumer satisfaction and loyalty."