KPIT Cummins announces new identity, logo

Pune based IT consulting and product engineering company KPIT Cummins Infosystems has announced a new corporate identity and logo. The company has changed its name to 'KPIT Technologies Limited' effective 25th July 2013 as part of a rebranding exercise.

Commenting on the new brand identity, Ravi Pandit, Chairman & Group CEO, KPIT said, "The new name and logo mirror the progression of KPIT into a leading creator and provider of strong technology solutions. It is ready to take on future challenges and move faster toward achieving its goal of reaching the milestone of $1bn in revenue by 2017."

He further added, "The new brand identity highlights our current engagements as strategic partners to our customers, the way we create and deliver innovative solutions and technologies through Value HarvestingSM, thereby generating the greatest possible business value for our customers. We are prepared for our new journey with renewed passion and focus to achieve our goals."

The inclusion of the word 'Technologies' in its name is a nod to its stated mission to be at the forefront of technologies and processes to help global corporations become efficient, integrated and innovative enterprises.