India: The hottest call centre destination
An E&Y European Attractiveness Survey said the US and China remain top two preferred countries for international decision makers with 41% votes.
By TNN |
NEW DELHI: India is the fourth most attractive investment country, while the most preferred location for call centres and back office functions. An E&Y European Attractiveness Survey said the US and China remain top two preferred countries for international decision makers with 41% votes.
India’s rating in 2006 is on par with last year, with 18% of investors citing it as a key choice. India also figured at number five among the top 10 countries for R&D centres.
It was placed after US/Canada , Germany, UK and France. However, the survey ‘Globalisation Act II: Team Europe Defends its Goals’ says the country shows few signs of being able to compete with China as an FDI destination.
The 2006 survey is also marked by a cooling off of China’s attractiveness, to the benefit of more mature locations, notably Western Europe. Whilst remaining attractive, China’s pull has considerably reduced since the European Attractiveness Survey 2005 (52%).
The survey said while SMEs are most attracted by China (46%), there has been a decline in the level of interest expressed by MNCs: 38%, compared with 58% a year earlier. While China achieves the lead position for manufacturing operations with 18% votes, India has emerged as the top country for call centres with 14%.
However, its findings indicate an 8% fall in India’s attractiveness for call centre functions . Germany and US/Canada are trailing India with an 11% share. The survey reflects the maturing of the location decision-making process. Analysis of the criteria used by senior executives in selecting locations for investment projects reveals that their decisions can be divided to the survey.
India’s rating in 2006 is on par with last year, with 18% of investors citing it as a key choice. India also figured at number five among the top 10 countries for R&D centres.
It was placed after US/Canada , Germany, UK and France. However, the survey ‘Globalisation Act II: Team Europe Defends its Goals’ says the country shows few signs of being able to compete with China as an FDI destination.
The 2006 survey is also marked by a cooling off of China’s attractiveness, to the benefit of more mature locations, notably Western Europe. Whilst remaining attractive, China’s pull has considerably reduced since the European Attractiveness Survey 2005 (52%).
The survey said while SMEs are most attracted by China (46%), there has been a decline in the level of interest expressed by MNCs: 38%, compared with 58% a year earlier. While China achieves the lead position for manufacturing operations with 18% votes, India has emerged as the top country for call centres with 14%.
However, its findings indicate an 8% fall in India’s attractiveness for call centre functions . Germany and US/Canada are trailing India with an 11% share. The survey reflects the maturing of the location decision-making process. Analysis of the criteria used by senior executives in selecting locations for investment projects reveals that their decisions can be divided to the survey.
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