Dentsu's Global Project selects Infosys Edge platform

BANGALORE: Infosys Ltd on Friday announced that Dentsu's Global Project team has selected Infosys Edge to deliver a single, unified platform for driving projects and campaigns spanning multiple countries and regions.

"This comprehensive cloud-based platform will help Dentsu rapidly expand into new markets and help support the growing needs of its clients", the city-headquartered IT major said in a statement.

To support marketing activities for a broad range of client's businesses, it was critical for Dentsu to precisely design and appropriately execute campaigns and projects across countries and regions including Japan, according to the NASDAQ-listed firm.

The platform will accelerate Dentsu's global expansion, improve customer satisfaction, and drive profitable business growth, it said.