CSS Corp announces its new brand identity

CHENNAI: Information and Communications Technology (ICT) company CSS Corp today announced its new brand identity and inauguration of a new facility at Ambit Park at Ambattur here.

Tim Hunt, senior Vice President and Chief Marketing officer, said the need to create a new brand identity stemmed from the fact that the company needed to be more visible in search engines and aimed at presenting the technology services provider as a more modern and professional one.

'The new slogan and identity are more descriptive and explains us well in the international market,' he said.

Company's CEO, Nick Sharma, said that the new facility at Ambattur would accommodate about 2500 persons and added CSS Corp had invested about USD4-5mn on it.

He said that the IPO of the company was being discussed but declined to specify a time frame for it saying it would be based on the business in the coming period.

''However, our intent (to introduce) it is India,'' he added.

The company, which has business in countries including the US, UK and Philippines besides India, had completed three acquisitions and integrated new capabilities in the last one year he said adding it had not lost any customer as a fallout of any acquisition.

On the new identity, he said that the design was vibrant and modern.