Cognizant acquires Idea Couture for an undisclosed amount

MUMBAI: American IT firm Cognizant said it has bought Idea Couture, a digital strategy and design firm, as it continues to bulk up its digital offerings through acquisitions. Cognizant did not disclose the terms of the deal.

Toronto-based Idea Couture has offices in the United States, Europe and South America. It has more than 170 social scientists, strategists, anthropologists, user experience experts, designers and connected product developers on its staff.

Idea Couture’s clients include Samsung, PepsiCo, Cox, Citi Ventures, Kroger and ConAgra Foods. "Idea Couture has a track record of success in managed innovation – including rapidly envisioning, designing and prototyping digital solutions – to help companies create connected products, engage customers, and deploy new business models for growth and competitive advantage," Gajen Kandiah, executive vice president, Cognizant Digital Works said in a statement.