Citrix appoints Eklavya Bhave as head, partner strategy & sales for the India and SAARC region

MUMBAI: Citrix has appointed Eklavya Bhave as head, partner strategy & sales for the India and SAARC region. In this key role, Bhave will be responsible for accelerating Citrix’s channel strategy by chalking out a comprehensive partner, sales and go-to-market program while aligning the company’s goals with market opportunities through an integrated field engagement model.

“As Citrix continues to grow in areas with massive opportunities, working in collaboration with our channel and ecosystem partners will play a crucial role to help us scale and bring tremendous value to our customers. With these business imperatives in place, Bhave’s role will be pivotal in driving alternate business models and partner alignment in the SAARC Region,” said Parag Arora, Area Vice President & Country Head – India Subcontinent, Citrix in a release.

Bhave has previously been associated with software companies including Oracle, Microsoft and IBM. During his career, he has lead sales and execution for both vertical and geo-lead go-to-market strategies. He is an engineering graduate from NIT Raipur and a full time MBA from Symbiosis Pune.