Yahoo! to launch global brand campaign

NEW YORK: Internet major Yahoo! will be launching a global brand campaign focusing on showcasing its core product enhancements, among others.

The campaign would be launched in India on October 5. In a statement, the firm said it would be launching a global brand campaign to celebrate its connection with people and communicate core product enhancements.

"The brand campaign will launch on September 28 in the US and October 5 in the UK and India, and extend into 2010.

"It will reach major and emerging markets worldwide, including Brazil, Canada, France, Hong Kong, Indonesia, Korea, and Taiwan," the statement added.

Yahoo!'s Executive Vice-President and Chief Marketing Officer Elisa Steele said the initiative is much more than an advertising campaign.

"It's about how Yahoo! delivers its promise to the market in everything we do. Our brand strategy shows our commitment to delivering personally relevant online experiences," Steele said.