Yahoo! plans search marketing in regional languages
Yahoo! India has launched 'search marketing solutions' (in English) for Indian marketers.
By PTI |
BANGALORE: Yahoo! has plans to launch 'search marketing solutions' in Indian regional languages, a company executive said on Wednesday.
"There are plans", Yahoo! Search Marketing General Manager Sandeep Deshpande said adding that there are no definite dates for launch at this stage.
"We are looking at a lot of Indian languages for search."
Yahoo! India has launched 'search marketing solutions' (in English) for Indian marketers.
"In the last one week, over 50 large advertising and marketing companies have tied up (for the offering)," he said.
Company executives said search marketing connects businesses to targeted customers seeking products and services, through advertising model called sponsored search.
"The Indian market is of strategic importance to Yahoo!," said Yahoo! Search Marketing Regional Managing Director Craig Wax.
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