Yahoo! Mobile for personalised Web, iPhone launched in India

US-based web portal Yahoo! said its personalised web service for mobile devices called "Yahoo! Mobile", only in eight countries globally, has been made available to users in India.

MUMBAI: US-based web portal Yahoo! said its personalised web service for mobile devices called "Yahoo! Mobile", present only in eight countries globally, has been made available to users in India.

Yahoo! Mobile is an open and highly-personalised "mobile starting point to the Internet", on the mobile Web and as an Apple iPhone app, a company statement said.

"The service is available across more than 300 devices with HTML-enabled mobile browsers. This includes Opera Mini browsers, RIM browsers, Webkit-based browsers, Windows mobile browsers and so on," Yahoo! India's Senior Director, Mobile Products, Manish Dalal, told PTI here.

Dalal said the service allows the browser to personalise his page by getting stock quotes of a desired company or accessing social networking sites.

"Instead of paying for stock updates, you can add the name of a particular company on your page to get its quotes. It also allows access to YouTube, Facebook, Twitter and other e-mail services," Dalal said.

While the HTML-enabled mobile browsers can avail of this service by visiting, the iPhone app is available in the Apple iPhone App Store.
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Both are currently available in eight countries across Europe, Asia and the Americas, including the US, UK, Canada, Germany, France, India, Indonesia and the Philippines, with additional localised versions expected to be launched over the next several months.

From the Nokia stable, some of the devices on which the service can be accessed are N95, E90 Communicator, E71, E66, N85 and 5320 XpressMusic.

HTC Touch and Touch Pro, Herald, Pilgrim, Blackberry Storm, Blackberry Bold and Motorola Q and Q9 are other devices on which Yahoo! Mobile can be accessed.

"Yahoo! Mobile will feature display advertising from leading brands. Many of these advertise with us on our (Yahoo! India) site," Dalal said, but did not give details about the growth in advertising revenue being targeted.
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As per US-based survey firm comScore, Yahoo! India has over 16-million Yahoo! Mail users, while over 10-million use Yahoo! Messenger in India, Dalal said.

He did not specify the number of users accessing Yahoo! services via mobile devices.
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