Two out of three internet users in India access Facebook or Twitter

Two out of three internet users in India accesses social media websites such as Facebook or Twitter every day. Social media audience has become a hot area for organisations, brands and recruiters to reach their niche audience, recruit people, even organise mass protests. According to a study by research firm IMRB International and Internet and Mobile Association of India, over 60% of Social media access happens from small towns. Excerpts: