Twitter to buy add-on application, Tweetdeck for $ 50 million: Report

NEW YORK: Microblogging site Twitter is in talks to buy Tweetdeck, the add-on application that allows heavy users of the site to track multiple conversations, for about USD 50 million, says a media report.

"Twitter is in advanced talks to purchase a programme used by many Twitter users to view and manage tweets, Tweetdeck, for around USD 50 million," The Wall Street Journal reported citing people familiar with the matter.

Twitter allows users to post messages of up to 140 characters in length, and those messages can be viewed by other users.

TweetDeck is an add-on application that allows users of the microblogging site to track multiple conversations. It also allows users to arrange themes in different columns, rather than having to search for them on Twitter's site.

According to the publication, a spokesperson for Twitter declined to comment, while TweetDeck Inc cChief Executive Iain Dodsworth could not be reached for comments