Twitter ropes in Taranjeet Singh to head business in India

NEW DELHI: Microblogging site Twitter has hired Taranjeet Singh as business head for its operations in India.

“Singh will be based out of Gurgaon and responsible for increasing commercial opportunities for Twitter and work closely with brands and agencies to maximise the value of real-time marketing for live public conversations,” the company said in a statement.

“India is a very important market for us - we’ve seen strong usage of our platform across the board last year and now it is a great time to increase our local sales presence by bringing in Taranjeet as our country business head,” said Parminder Singh, Twitter’s managing director for Southeast Asia, India and Middle East and North Africa.

The executive added, “Taranjeet will lead our partnership with brands for maximising their creativity and deepening their customer engagement on our platform to take our sales business to the next level in India.”

Taranjeet has more than 19 years of sales and business development experience, according to the statement. He was previously sales director of South Asia for BBC Advertising.