Twitter releases list of most innovative campaigns in India on 10th birthday

NEW DELHI: Commemorating it's 10th birthday, Twitter stated on Monday that it is celebrating some of the most innovative campaigns and marketing strategies in India that brands deployed on the social media platform over the years.

With regards to brands launching their Twitter handles, Twitter stated @MaggiIndia was the first brand to tweet its launch on Twitter. Reliance Group's Twitter campaign #SaluteSelfie was called the most iconic initiative by a brand and was a tribute to the Indian Armed Forces on the occasion of 69th Independence Day.

This was the first initiative by Reliance Group, since it unveiled its Twitter handle @RelianceGroup in the first week of August. The campaign encouraged Twitter users to click a selfie while saluting the heroes of the Indian armed forces, and to tweet it using the hashtag, #SaluteSelfie.

Jaguar (@JLRIndia) was the first to use Periscope by conceptualising and executing the first-ever automobile live launch experience on Periscope in India for the unveiling of the New Discovery Sport by Jaguar Land Rover. The launch experience was live broadcast to fans across the world.

@PepsiIndia was one of the first brands in India to run a video campaign on Twitter while #MakeInIndia became the first non-US campaign to get its own Twitter emoji. Other US brands that have their own emoji are Starbucks and Subway.

Twitter said @RelianceMobile is the most-followed brand account. RCOM launched '#SmartCare on Twitter' that helps customers manage and customise their account on Twitter in real time. This was the first such initiative in India, ever, by a telecom company in the social media space. Users can Tweet to @Reliancemobile to avail multiple services such as recharge accounts, make payments, opt for best deals and more.

Flock to Unlock is a custom Twitter card that brands can use to unveil a new product, video or a,commercial. It needs people to flock to the content for it to unlock. Once the card is unlocked, a Tweet is sent to everyone who participated, with the exclusive content. Titan Watches (@TitanWatches) used this concept to unlock Titan Juxt with #SmartIsNowStunning.