Twitter launches first APAC business leadership summit in India

NEW DELHI: Twitter launched its first business leadership summit in Asia, #TwitterUdaan, in Gurgaon on Wednesday, bringing together close to 200 industry leaders over presentations and panel discussions on the theme #FutureForward.

Representatives from companies such as Future Brands, Group M, HDFC Life, Ogilvy & Mather, OLX, PepsiCo, Starcom, Tata Motors, Unmetric, Vodafone India, Yes Bank and Yu were among the participants at the inaugural forum, alongside Twitter’s executives.

#TwitterUdaan was marked with the launch of Twitter’s first-ever #TwitterInfluencerIndex, a study to find out who the top CEOs on Twitter are and what constitutes their success on the communications platform.

The Index highlights the top 100 executives on Twitter from around the world. Asia-Pacific leaders occupy 15% of this, including Anand Mahindra, Uday Kotak, Deepinder Goyal, Sachin Bansal, Bhavish Aggarwal, Kunal Bahl and Naveen Tewari from India.

“India is the growth engine for Asia-Pacific on Twitter. We are committed to India and the launch of #TwitterUdaan is about celebrating the creativity and innovation from India,” said Shailesh Rao, vice president of international markets at Twitter. “The time is ripe for India to lead innovation and we want to help them soar and leverage Twitter in the digital age.”

The first #TwitterUdaan Summit focused on some big trends of 2016: Live, video, disruption innovation, content marketing, data, and media-first.