Twitter India earnings fall 14% in 2017-18

Mumbai|New Delhi: The Indian unit of Twitter posted a 14% decline in revenue in the year ended March, indicating that advertisers prefer rival social media platforms that are growing at a faster clip.

Twitter Communications India reported revenue of Rs 43 crore during 2017-18, compared with Rs 50 crore a year ago. Net profit fell 30% to Rs 2.79 crore, according to company filings with the Registrar of Companies.

In comparison, Google clocked a 30% increase in turnover to Rs 9,337.7 crore, while LinkedIn posted a 20% jump in turnover to Rs 547 crore.


Digital marketing experts said Twitter is a different marketing tool compared with other social media platforms. “The biggest difference between Twitter and other social media platforms is that it is real time.

You cannot keep up with the sheer instant-ness, now-ness of conversations on Twitter,” said Satbir Singh, chief creative officer of Thinkstr, a digital marketing agency.

“The way your Twitter timeline is, in most cases, you’ll have to post several times a day for decent OTS (opportunity to see).”

Twitter spokesperson said it does not provide sales revenue breakdown by country. “Operating revenue refers to the service fee income of Twitter Communications India Private Limited. The services performed include marketing support, business planning assistance and related auxiliary services to build, maintain and expand the Internet user community and potential advertisers in India and support research and development assignments, programs and projects for Twitter group companies,” the spokesperson added.