TIL launches India’s first tablet magazine

NEW DELHI: Times Internet Limited ( TIL) launched India's first tablet magazine - Tweek - on Wednesday. Developed in partnership with GENWI, inventor of cloudbased mobile publishing, the application can be accessed via the iPad and will soon be launched for the iPhone and Android devices.

"Tweek offers its readers an unparalleled experience in terms of interactivity, customization and usability. With its launch, we intend to pioneer the tablet magazine space in India," said Rishi Khiani, chief executive, TIL.

PJ Gurumohan, founder & CEO of GENWI said, "With the power of the cloud, Tweek will save time and production costs by reusing design layouts. The most groundbreaking aspect of the application is the way it surfaces existing content and takes full advantage of the tablet experience to create higher levels of reader engagement."