Sony's Crackle Inc ties up with Ozone Internet ad agency

New Delhi: Aiming the growing number of Internet users in the country, Sony picture group company Crackle Inc has teamed up with Internet advertising network, Ozone Media for awareness and publicity among viewers.

"The number of broadband Internet users is steadily increasing in India, providing us an opportunity to pursue online video advertising in the region," Sony Pictures Television Senior VP-Digital Sales Travis Howe said in a release.

Crackle entertainment network dedicated to discovering, promoting and distributing emerging video-creators to Indian audiences. It also offers multi-platform, global syndication network across Sony devices, IPTV, social networks and viral web.

As a part of the deal, advertisements would appear on each channels' homepage, in addition to airing within the video player, the release added.