Smursh Ecommerce raises funds from VentureNursery

NEW DELHI: Internet company Smursh Ecommerce today said it has raised an undisclosed amount of funding from VentureNursery.

The funds would be used to build technical resources for product features and building initial user base, a company statement said.

Smursh Ecommerce is the owner of Klip.in, that helps users discover lifestyle products across the web by aggregating and curating them, based on their social connections and interest graph.

Commenting on the transaction, Smursh Ecommerce founder Harsh Gadia said: "Social media tools such as Digg, that organise content and help users discover them have been growing for the last few years. We now see a similar opportunity in e-Commerce, especially in the fashion and lifestyle product space."