'Responsible' most overused word in profiles this year: LinkedIn

BANGALORE: "Responsible" is the most overused term this year in profiles on LinkedIn, which has over 259 million users globally, including India, according to the professional networking site.

In the fourth edition of LinkedIn's annual list, "responsible" was the buzzword this year, compared to "extensive experience" (2010) or "creative", which was the top buzzword worldwide in 2011 and 2012.

Apart from being responsible, LinkedIn members also used terms like "strategic", "creative" and "effective" to strengthen their work profile, apart from describing themselves as patient, expert, driven, analytical and innovative.

In India, responsible replaced effective, which was the buzzword on profiles over the last two years.

While many Indians had described themselves as problem solvers and motivated in the last two years; in 2013, they presented themselves as experts and competitive.

Founded in 2003, LinkedIn has a diversified business model with revenue coming from talent solutions, marketing services and premium subscriptions products. In India, LinkedIn has 22 million users.

"Actively building and maintaining your professional brand is the need of the hour because your work and impact is not static with time," LinkedIn India Country Manager Nishant Rao said.

"Our endeavour has always been to help members tell their professional story by showcasing their skills, talent and career milestones on their LinkedIn profile," he said.

Getting rid of the buzzwords and adding examples of one's work in the form of rich content like photos, presentations, videos, etc, will help members receive relevant insights and opportunities, he added.