No wait, only watch with IIS

HYDERABAD: If you are one of those who watch or upload video content on the Internet, then Microsoft���s latest media offering ��� Internet Information Services (IIS) ��� could perhaps grab your attention. IIS is an integrated platform that resides on a server and helps delivering audio and video using the standard hypertext transfer protocol.

It also has features like intelligent progressive downloads, smooth streaming, edge caching and advanced logging ��� all of which help cut bandwidth costs without compromising on user experience.

On an average, only 30% of an entire video is watched by an end user but he pays up for the bandwidth of all the videos. Microsoft says that the new features in IIS rule out that possibility. Apart from cost reduction, end-users can gain from a better viewing experience ��� on par with television quality ��� on their favourite video websites. It also removes challenges like buffering and low quality playback.

For content creators, smooth streaming offers code-free deployment and simplified management. Other features like edge-caching helps reduce network congestion while advanced logging helps clients to track end-users and monetise internet ads.