Nintendo interim profits plunge more than half
Nintendo Co said Thursday that interim net profit plunged by more than half and it slashed its full-year forecasts due to a sharp drop in sales of its hit Wii video game console.
The company posted a net profit of 69.49 billion yen (770 million dollars) for the six months to September, down from 144.83 billion a year earlier.
Nintendo, which competes with Sony and Microsoft in the multi-billion dollar video game industry, sold 5.75 million Wii machines worldwide in the first-half period, down from 10.1 million a year earlier.
It recently cut the price of the Wii by a fifth in an effort to reinvigorate sales - a move that also hit its profits.
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