MySpace to protect video clip copyright

The new technology, "Take Down Stay Down" is alerted upon a copyright owner's request to remove a clip.

SAN FRANCISCO: The social-networking Internet site MySpace on Friday announced a system that prevents users from re-posting video clips that have been removed from the website at copyright-holders' request.

The new copyright technology, called "Take Down Stay Down," is alerted upon a copyright owner's request to remove a video clip, takes a digital fingerprint of the video and adds it to a copyright filter that prevents uploading again on Myspace users' personal pages.

"We have created this new feature to solve a problem that has long frustrated copyright holders and presented technical challenges to service providers," said Michael Angus, executive vice president for Fox Interactive Media.

The move aims to "prevent copyrighted content from being reposted.
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