Microsoft partners with 29 websites in India to promote Internet Explorer 9

BANGALORE: Vying for a larger share of the browser market, Microsoft India has partnered with 29 of the most popular websites in India.

The company, which recently launched its latest browser Internet Explorer 9, has partnered with websites like the group buying website SnapDeal, e-commerce site Flipkart, online booking site BookMyShow, Photovault, ESPNCricinfo, Kotak Bank, PhotoVault, Naukri, Rediff SongBuzz, Reliance Global Call, Sameer Belvalkar's FrozenFrames.com, Sify, and Zapak Games.

Globally, Microsoft has partnered with over 250 top websites and global brands that have created new experiences to show off the capabilities of Internet Explorer 9. Microsoft India unveiled the new browser at TechEd India 2011, an annual IT conference organised by Microsoft India.

The launch of Internet Explorer 9 came at a time when the race to capture browser markets share is heating up. The browser market is becoming increasingly competitive with an increasing number of devices going online every day. According to one report, when all versions of browsers are taken together, Internet Explorer leads the pack with 45% market share.