Meet the bigshots at Alphabet, the new Google company

By Matt Rosoff

Google announced today that it's splitting itself apart and creating a new holding company, Alphabet, to contain all the pieces. All the core Google businesses - search, ads, Android, YouTube, maps, and so on - will still be called Google, and will be led by new CEO Sundar Pichai, who was previously in charge of product at the old Google.

Current Google execs, including CEO Larry Page, Executive Chairman Eric Schmidt, and Chief Counsel David Drummond, will now have the exact same roles at Alphabet. Ruth Porat will be CFO of both the new Google and the entire Alphabet company.

Google cofounder Sergey Brin becomes the President of Alphabet. He'll continue to oversee projects like Google X, the company's incubator for futuristic projects like Glass and self-driving cars.

Arthur Levinson, the CEO of Calico, Google's project to improve human longevity. Levinson rose through the ranks at biotech pioneer Genentech to become its CEO from 1995 through 2009, and Chairman from 1999 through 2014. He's also chairman of the board at Google rival Apple.

Tony Fadell will lead Nest, the smart home devices company Google acquired in early 2014. Fadell cofounded Nest after working at Apple in the 2000s, where he helped lead the team that built the iPod.

Dan Doctoroff runs Sidewalk Labs, Google's attempt to build products and platforms to tackle big-picture issues like cost of living, efficient transportation, and energy use for city-dwellers around the world. He used to be the CEO of Bloomberg, and was also Mike Bloomberg's deputy mayor in New York. That's his old boss on the right.

Craig Barratt leads Google Fiber, the company's effort to build out fiber-to-the-home in selected US cities, including Austin, Texas, and Kansas City, Missouri.

David Lawee is the head of Google Capital, which is Google's investment arm.

Bill Maris leads Google Ventures, Google's VC arm. It's different from Google Capital in that it operates like a traditional venture capitalist, with little oversight from Google itself. But unlike most VCs, which have multiple investors (limited partners) Google Ventures has only one: Google.

Google told us there will be other folks in leadership positions at Alphabet, and that the details will unfold over time. Re/Code reports that Google's robotics group will be part of the new company.