LinkedIn users base tops 20 million mark in India

MUMBAI: LinkedIn, the world's largest professional networking site, has over 20 million users in India, within four years of launching its operations in the country. In the past 12 months, the Mountain View, California-based firm has added five million users here .


“This is a very significant number. Social for the sake of social is just noise. You need to build a strong user case,” said Nishant Rao, country manager at LinkedIn India. “We want to engage in conversations with our members and target them better.”

LinkedIn has launched a series of new products to simplify user experience and stepped on the gas with its premi-um offerings, which account for a fifth of the firm's sales globally. Like its peers in the social networking space, Rao admits the firm is walking a fine between the breathless hunt for new users and giving them new and improved features to utilise.

India already provides the second largest user base for LinkedIn, ahead of markets such as the United Kingdom, Brazil and behind only the US, where the site has around 73 million users. India, with around 100 million internet users is a compelling market for internet networking firms such as LinkedIn, Facebook and Twitter.