Kaspersky targets 10% revenue growth from South Asia

BENGALURU: Russian cyber security firm Kaspersky Lab, which has strengthened its presence in India in the past six months, is targeting 10% growth in revenue from South Asia this year. With increasing demand for its services, the company expects the growth to accelerate further to 25% by the end of 2019.

The company today detects more than 3 lakh new malwares daily, Kaspersky Lab South Asia general manager Shrenik Bhayani told ET. It also regularly comes across new patterns of attacks, which is a growing concern for enterprises, he said.

“With growing digitisation, attacks on critical infrastructure, which means power plans or power grids, are now quite common globally,” he said, while flagging the risk of attacks on IoT systems. “While instance are already happening globally, we predict this trend will soon start here as well,” he said. “We are in talks with telecom service providers who will bundle up these security products for mobile users and provide it at a minimal rate,” Bhayani said.


Through such strategies, the company aims to reach out to small cities. Moreover, it is looking to increase its spending on digital marketing and ecommerce partnerships as its major share of purchases are happening through these. The company is seeking also to grow its business with enterprises. “We are looking at how we can change our B2B offering for the Indian enterprises. For instance, we are seeing if we can combine end security, virtualisation and storage for the customer.”