JioMart website goes live across 200 cities in India

Reliance Jio’s online shopping portal, JioMart, is now open for orders in 200 cities including all metros and places such as Mysuru, Visakhapatnam, Coimbatore, Dehradun and Bhatinda.

The launch comes after the company began testing its home delivery service in Navi Mumbai, Thane and Kalyan in late April, soon after Facebook announced it was investing $5.7 billion in Reliance Jio.

“Reliance launches JioMart service across cities,” tweeted Damodar Mall, the chief executive of Grocery Retail at Reliance Retail. “Big town or small, Jio-Mart delivers in over 200 towns.” JioMart lists fresh food, pulses, packaged food, household cleaning items and pet food among a few other categories of products on its website currently, going up squarely against players such as BigBasket, Grofers, Amazon Fresh and Pantry, and Flipkart’s Supermart.


While details of the sellers have not been disclosed on the JioMart website, the company is targeting sales through local kiranas along with servicing orders via its Reliance Fresh and Smart stores, and also distribution centres in areas where orders through kiranas are not serviceable.

“As the density of kiranas grows on JioMart, more orders will be routed through them,” said a person in the know, who did not want to be named.

Reliance Industries did not respond to ET’s queries until the time of going to print on Sunday.