IT services firms are still experimenting with different social media

Indian software services firms are at a very early stage of leveraging social networks, which can be a powerful medium for branding and attracting talent. None of the top5 IT services firms have over 30,000 followers on Twitter, compared to over 220,000 who follow Microsoft.

IT services firms are still experimenting with different social media such asTwitter, Facebook and LinkedIn with dedicated teams in charge of such outreach. Experts say, impactful social media presence is no longer a choice but a necessity to attract besttalent as well as to garner greater mind share among potential clients and large corporations world over Vineet Nayyar of HCL Technologies is the lone CEO from among IT firms who is active on Twitter.

Thanks to such leadership from the front, HCL tops the charts on Twitter and Facebook and appears to be making the most of social media for now.

The figures are as of May 14, 2012. Indu Nandakumar takes a closer look at the social media vital statistics of India’stop 5 software exporters