Internet marriages going niche; goodies also in store
Entry of niche players in this booming online wedding market is also leading to the existing players diversifying their portfolios. Influencing can be fairly simple
By PTI |
NEW DELHI: Online matrimony is moving beyond being just an internet platform for arranging plain-vanilla marriages - they are now looking at niche alliances like between BPO or government employees, people who are HIV positive and those taking a second attempt at a married life.
While all of them have a simple aim of arranging a marriage at the click of a mouse, the all-rounders like shaadi.com, bharatmatrimony.com and jeevansathi.com are now being joined by specialists like bposhaadi.com, govtshaadi.com, thirtyplus.com and secondshaadi.com.
There are also the likes of positiveshaadi.com, aimed at people who are HIV positive and idontwantdowry.com, which claims to cater to only those who do not want to take a dowry.
Entry of niche players in this booming online wedding market is also leading to the existing players diversifying their portfolios with inclusion of value-added services like wedding planning and even free honeymoon packages.
"BharatMatrimony was established in 1997 and has got over 10 million registered members," its CEO J Murugavel said.
"The site apart from helping people plan their weddings also helps them create their own wedding website," said Murugavel, who himself found his bride through this website.
Some of the interesting innovative initiative in this business is Idontwantdowry.com, a Hyderabad-based portal that serves as a platform to find matches, sans dowry, while positiveshaadi.com provides suitable matches for HIV positive persons for whom finding a match is becoming a difficult task.
"The dowry demand from a man is in a way linked to the worth of an individual. We started the website to end this myth and provide a platform for like-minded progressive people can meet to create a future together," idontwantdowry.com founder Satya Naresh said.
While all of them have a simple aim of arranging a marriage at the click of a mouse, the all-rounders like shaadi.com, bharatmatrimony.com and jeevansathi.com are now being joined by specialists like bposhaadi.com, govtshaadi.com, thirtyplus.com and secondshaadi.com.
There are also the likes of positiveshaadi.com, aimed at people who are HIV positive and idontwantdowry.com, which claims to cater to only those who do not want to take a dowry.
Entry of niche players in this booming online wedding market is also leading to the existing players diversifying their portfolios with inclusion of value-added services like wedding planning and even free honeymoon packages.
"BharatMatrimony was established in 1997 and has got over 10 million registered members," its CEO J Murugavel said.
"The site apart from helping people plan their weddings also helps them create their own wedding website," said Murugavel, who himself found his bride through this website.
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Some of the interesting innovative initiative in this business is Idontwantdowry.com, a Hyderabad-based portal that serves as a platform to find matches, sans dowry, while positiveshaadi.com provides suitable matches for HIV positive persons for whom finding a match is becoming a difficult task.
"The dowry demand from a man is in a way linked to the worth of an individual. We started the website to end this myth and provide a platform for like-minded progressive people can meet to create a future together," idontwantdowry.com founder Satya Naresh said.
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