Indiatimes launches insta SMS browser

NEW DELHI: Indiatimes launched its Insta SMS Browser http://mobile.indiatimes.com/instasms on Wednesday. This SMS-based mobile browser, powered by Shorthand Mobile, delivers seamless access to a wide array of compelling Indiatimes’ SMS content and services via a rich, interactive and graphical interface.

Users can simply scroll-and click to view their favourite Indiatimes content without having to enter or remember keywords or short codes. The Insta SMS Browser leverages the ubiquitous SMS channel to serve nearly all Indians on India’s most popular short code — 58888.

To download Browser, customers can either navigate to http://mobile.indiatimes.com/instasms or send an SMS with the text BROWSER to 58888 (SMS cost Rs 3). “There are around 575 million active mobile subscribers in India and most of them are still using low end or feature phones. Indiatimes’ Insta SMS Browser is positioned to cater to such users and provide them easy access to content in an interactive manner without the need of GPRS data plans.

We are working with OEMs to have Insta SMS pre-embedded in handsets so that users can easily discover and use the app” said Ajay Vaishnavi, Director, Telecom, Times Internet Limited. Launching across all telecom operators in India, the Indiatimes’ SMS Browser provides fun, easy-to-use SMS Apps including Astro Zone, Bollywood, City Zone (local search), Contest Zone, Cricket, Dating Chat, Deals and Discounts, Devotion Zone, Facebook, Fun Zone, Love and Friends Zone, News Zone, Subscriptions, and many more.