Indiatimes 58888 acquires world wide exclusive mobile & internet rights of Sarthak Music
Sarthak Music is Orissa's largest Regional Music label with a catalogue size of over 10,000 film and devotional tracks
By INDIATIMES NEWS NETWORK |
DELHI: Indiatimes 58888, the mobile division of India's leading Internet and Mobile Content Service Provider--Times Internet Limited--has acquired exclusive Mobile and Internet rights of Sarthak Music, the largest music label in Oriya music industry.
The rights include mobile content services, including CRBT, WAP SMS, STK, IVR, Mobile Radio on 2G and 3G services as well as all rights for Content embedding, Internet streaming and downloads.
TIL CEO Rishi Khiani said, ''Regional Music is our focus area and acquiring Sarthak Music rights is a perfect way to strengthen our digital catalogue. This also brings us closer to Operators in the region to develop innovative music products and services’.
''Having an extensive network services, Indiatimes 58888 is the largest aggregator in India for music and entertainment content. It is, therefore, a strong natural choice for our distribution partnership. We believe that with the media strength, Times will bring great value to the mobile subscribers,'' said Sitaram Agarwalla, MD, Sarthak Music Pvt. Ltd.
The rights include mobile content services, including CRBT, WAP SMS, STK, IVR, Mobile Radio on 2G and 3G services as well as all rights for Content embedding, Internet streaming and downloads.
TIL CEO Rishi Khiani said, ''Regional Music is our focus area and acquiring Sarthak Music rights is a perfect way to strengthen our digital catalogue. This also brings us closer to Operators in the region to develop innovative music products and services’.
''Having an extensive network services, Indiatimes 58888 is the largest aggregator in India for music and entertainment content. It is, therefore, a strong natural choice for our distribution partnership. We believe that with the media strength, Times will bring great value to the mobile subscribers,'' said Sitaram Agarwalla, MD, Sarthak Music Pvt. Ltd.
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