India key market for us, focus on mobile platform: Yahoo!

SINGAPORE: Internet search giant Yahoo! on Tuesday said that India is a key market for the company and it will launch a host of new features for its mobile application to expand its userbase.

"India was one of the first markets where we launched our mobile application and is a key market for us given the huge mobile base...We plan to launch a series of products for such mobile users that will help us increase userbase," Yahoo! Mobile Senior Vice-president David Ko told reporters here.

Yahoo! also launched a new homepage which can be customised by users who access the website through their mobile handsets. The new interface allows users to customise his/her landing page and provides localised content, he added.

Yahoo! Mobile is now available in Australia, Malaysia, Singapore, Taiwan, Argentina, Brazil, Italy, Mexico and Spain, along with United States, Canada, Britain, Germany, France, India, Indonesia and the Philippines.

Ko said the focus in India would be on presenting localised content that would help Yahoo! Mobile to build its user base in the country.

He, however, declined to comment on the number of Indian users who access Yahoo! through their mobile.