Idea rolls out special plan under 'Nirvana' for postpaid customers

MUMBAI: Idea Cellular has rolled out a range of post paid plans which include unlimited calls, internet with data carry forward, assured device security, savings on family bills, free roaming across India, ISD benefits and priority service and offers, in addition to Rs. 2,000 cashback on new 4G handset.

Called Nirvana, the Kumar Mangalam Birla owned operator said it will start an advertising campaign as well around the product.


Starting with a monthly rental of Rs 389, Idea Nirvana Plans go up till Rs. 2,999, providing high speed data benefit of 20 to 300 GB, carry forward limit of up to 200 to 500 GB (as per the plan) and 3,000 SMS per month (local, national, roaming). It also offers free subscription of Idea Music, Movies & Games for 12 months while 100 to 200 ISD minutes is available on the monthly plans of Rs. 1,299 to Rs. 2,999.

Telecom operators are outdoing each other in trying to attract and retain customers via cashback offers. Airtel, Vodafone , Reliance Jio Infocomm (Jio) and Idea have rolled out a range of cashback offers in the last few months.