Idea partners Mahindra Comviva to allow female customers recharge without disclosing number

NEW DELHI: Idea Cellular, India’s third largest telco and mobility solution company Mahindra Comviva have tied-up to launch Private Recharge, an electronic recharge service for women in 14 telecom circles of India. The service will be launched pan-India this month.

Private Recharge allows women customers of Idea to recharge their prepaid mobile connection and pay their post-paid bills without revealing their mobile number at any retail outlet.

The service has been designed considering security issues of women. The female customer needs to generate a private code by sending CODE to SMS shortcode 55515. which is then shared with retailer instead of the mobile number.


The service works through standard SMS service which can be accessed by all customers via any type of phone in real-time.

Idea Cellular’s Private Recharge facility is powered by Mahindra Comvivas PreTUPS electronic recharge solution.

“Ease of access, convenience and privacy are key to customer service at Idea. We were first operator in India to offer Private Recharge service and are now rolling this out on a pan-India level,” said Sashi Shankar, Chief Marketing Officer, Idea Cellular.

Idea claims to be the first to offer Private Recharge service in India with launch in Kerala circle in August 2016.