Growing online ad spend to benefit Web 2.0 firms: Experts
Web 2.0 cos can capitalise on rapid growth in online ad spend, and need to make their websites more transactional and give multiple platforms to users. Ad's rule
By PTI |
BANGALORE: Web 2.0 companies can capitalise on rapid growth in online ad spend, and need to make their websites more transactional and give multiple platforms to users to fully reach the potential, experts said today.
Speaking at an international conference on Web 2.0,in the US remains stagnant at around $480 billion, the online spend is growing 35 per cent year-on-year.
"And a lot of that will be directed towards Web 2.0 communities and applications.There is real money, there will be real winners", he said at "Web Innovation 2007:The Nextgen Web Technology Revolution:2.0 and beyond".
Echoing his view, Jaspreet Bindra, Country Manager, MSN India, said online ad market is going through the roof right now globally. Web companies are making more money now than 6-7 years ago.
"There is more money in the internet today than it was (earlier)", Bindra said but added that the size of the online ad market in India is "pathetic" and the figure is "embarrassing". "There is no reason why it (low online ad spend in India) should be so".
According to Dr. T R Madan Mohan, Director-Consulting, Information Communication & Technology Practice-Frost & Sullivan, India, out of the $ 27.4 million annual online ad spend in India, only USD four million to $ 4.5 million came from outside major media houses.
Quoting a Frost & Sullivan study, Mohan said except for Singapore, where the success rate of ad-based Web 2.0 businesses was three per cent, none of the countries in Asia Pacific region had any success at all.
Speaking at an international conference on Web 2.0,in the US remains stagnant at around $480 billion, the online spend is growing 35 per cent year-on-year.
"And a lot of that will be directed towards Web 2.0 communities and applications.There is real money, there will be real winners", he said at "Web Innovation 2007:The Nextgen Web Technology Revolution:2.0 and beyond".
Echoing his view, Jaspreet Bindra, Country Manager, MSN India, said online ad market is going through the roof right now globally. Web companies are making more money now than 6-7 years ago.
"There is more money in the internet today than it was (earlier)", Bindra said but added that the size of the online ad market in India is "pathetic" and the figure is "embarrassing". "There is no reason why it (low online ad spend in India) should be so".
According to Dr. T R Madan Mohan, Director-Consulting, Information Communication & Technology Practice-Frost & Sullivan, India, out of the $ 27.4 million annual online ad spend in India, only USD four million to $ 4.5 million came from outside major media houses.
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Quoting a Frost & Sullivan study, Mohan said except for Singapore, where the success rate of ad-based Web 2.0 businesses was three per cent, none of the countries in Asia Pacific region had any success at all.
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