Google to distribute MTV clips with ads
In a further reach for online video, Google Inc will begin distributing clips from MTV Networks' shows to other Web sites through its budding video service
By Agencies |
NEW YORK: In a further reach for online video, Google Inc will begin distributing clips from MTV Networks' shows to other Web sites through its budding video service in a model that offers content creators a new source of distribution and revenue.
The deal announced on Sunday will begin as a test later this month, offering 100 hours of programming from clips of "Laguna Beach: The Real Orange County," "SpongeBob SquarePants" and MTV's Video Music Awards. The partnership will expand video through Google's advertising network to a variety of sites and is likely to spawn further such deals, making video a far more integral element of online advertising.
Video has become one of the fastest-growing formats online as new delivery mechanisms, faster computers and wider broadband adoption make the medium more accessible to a broader audience.
"Collaborating with Google gives us a terrific opportunity to take our content and distribute it even more widely on the Web in a seamless and targeted way," said Tom Freston, president and chief executive of Viacom, MTV's parent.
Officials declined to say how the revenue would be appropriated, citing confidential terms of the deal.
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